Open the doors to the Kid Pass world
As the go-to partner for families, Kid Pass links you to an exceptional network of cultural and creative destinations.
WHAT WE DO
High-Impact Communication
Engaging families, institutions, and businesses through powerful strategies.
Family Events
We create tailor-made family events based on your needs.
Educational Projects
Educational initiatives for schools and families, co‑created with brands and partners.
We work through a consolidated network of high-level relationships and partnerships across Italy and Europe, collaborating with institutions, foundations, and companies to make cultural heritage accessible to children, teens, and their families.
We design and implement impactful communication strategies-both digital and offline-to engage families, institutions, and businesses in meaningful ways.
We create tailor-made family events based on your needs.
We offer signature formats that you can join
An annual cultural marathon featuring over 150 in-person events held simultaneously in collaboration with 120+ museums, cultural venues, castles, planetariums, archaeological parks, dedicated to families and kids.
Our annual event, dedicated to the magic of stories, animates museums and cultural spaces on the third weekend of November, with creative readings and activities for families featuring some of the best children’s authors and illustrators.
Iconic Tour
A biennial tour across Italy’s most symbolic and prestigious family-friendly cultural destinations, expanding internationally starting in 2026.
In collaboration with brands and partners, we develop impactful educational projects on topics of great relevance. These initiatives reach schools of all levels and families at home through comic books, workshops, and interactive contests.
SOME OF OUR FORMATS
HEALTHY NUTRITION
A wellness- and sustainability-focused educational program. Spuntino is a playful workshop that teaches children how to choose healthy eating habits and adopt a sustainable food lifestyle.
UNESCO HERITAGE
A journey through beauty and love for one’s territory. This educational format combines comics and playful workshops to explore UNESCO heritage sites encouraging students to:
- Discover cultural and natural landmarks in their region
- Develop curiosity and the desire to explore museums and historical sites
- Understand the meaning and value of UNESCO heritage
- Learn to appreciate beauty as a cultural value
SUSTAINABILITY
A hands-on experience raising awareness around environmental and food resources. Penny Green is a playful workshop where kids join Penny on her journey to become “Sustainability Heroes.” Through quizzes, games, and simple experiments, participants engage in fun, science-based sustainability challenges.
KIDPASS IN NUMBERS
Social media followers
Website views per year
Press mentions annually
Newsletter subscribers
Comic books distributed through school networks
Free comic publications created for school-based projects
Podcast stories written, produced, and shared in schools and on YouTube, Spotify, and Audible
Video stories (featuring junior ambassadors and stop-motion animations) delivered through LIM smartboards in classrooms
Primary and lower secondary schools involved across Italy
Students participated in our educational game-based workshops
In-person workshops delivered
Remote/online workshops conducted
With KID PASS you can
Develop tailor-made projects, proposals, and content to support and achieve ESG goals
Reach families through targeted and impactful Education Marketing tools
Be part of successful projects with measurable and meaningful results
Create turnkey educational initiatives, fully supported from concept to execution
Engage with a large, active, loyal, and well-profiled community of families with children
The Heart Award
What is “The Heart of Kid Pass”?
The Heart of Kid Pass is a seal of excellence awarded to institutions that embody and promote key values such as:
❤️ Welcoming families with children
💛 Ensuring accessibility and inclusion for all
💙 Creating meaningful, child-friendly experiences
Awarded institutions receive the Golden Heart of Kid Pass, a symbol of their dedication to delivering high-quality educational and cultural experiences for children and their families.
They chose us
Events, communication, and educational projects for companies, agencies, press offices, and institutions.
Join the journey!
Get in touch to explore collaborations, partnerships, or to join our Corporate Membership program.
Fill out the form or email us at
info@kidpass.it